About: In this instance, a trio of industry pioneers, who worked together 20+ years ago, rising through the ranks of California Pizza Kitchen, and who would have never foreseen they would reconnect to embark on a venture together. They found themselves brainstorming about what they’ve learned throughout their experiences, everything from dough, sauce, cheese, fresh herbs, meats, local organic ingredients and techniques that go into making a great pie. At this point, conversation started shifting from critiquing what’s wrong with the pizza industry and how to make it right. As conversation heated, sparks flared and the guys found themselves getting fired up! They knew that with the right precision they could become real game-changers in the pizza industry. 

The Fired founders’ concept flourished, providing a place that is quick, casual and customizable to your pizza or salad desires. Efforts would be made to use local brews, organic foods and to be cognizant of sustainability and the environment where possible. Their industrial modern-edge décor, hip staff and impeccable attention to detail would separate them from the competitors. All they ask for in return is ”you inspire, we fire.”